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Hey Reader, If you're familiar with the Lean Startup, you know that Learning is the most important thing in business. Among other things, you need to Learn whether there is demand for your offer. You don't really know what your audience wants until you put it in front of them. And the gap between "I have an idea for a new program" and "I have a thing my audience can actually buy" is where ideas go to die. That's where you can procrastinate, doubt yourself or overthink. (I know because I do.) When I first became an entrepreneur in 2019, I pre-launched my Instagram Masterclass, and I made $20,000 in a month before making the course. I pre-sold the program first to my 10K followers on Instagram, and then when enough people bought it, I made it. That course went on to make a total of ~$150k over the next few years. I wish I had access to AI at that time, because making the landing page for the course took an entire week using Teachable's drag and drop builder. Now, you can talk to an AI and get a website, a landing page or even an app up and running in a fraction of the time. Here's the shift I want you to make: What we want as solo or small business owners in 2026 is an AI-native website. You sit at your laptop, you tell an AI what you want changed, and it changes it. You tell it to build a whole new landing page for a new offer, and an hour later you have one ready to send to your audience. I think drag-and-drop builders like Webflow are dead. AI can write HTML code, why put an extra layer of abstraction there? I'm technical, so I built my own site using Opus 4.6 in Claude Code with the frontend-design skill. From idea to full website in one day. I wrote about it here. But honestly, if you're not technical, Claude Code, and Vercel and Github are still a lot to set up. A better option for most of you is Lovable (today's sponsor!). Same outcome, less technical path. You stay inside one interface. No deployment to wrestle with, no dev tooling, no terminal. You describe what you want, it builds, you ship. You can spin up websites or simple apps to test an offer with your audience and see if there's actual demand before you commit to building the real thing. A word of caution. Once an offer is validated and you're ready to grow it, hire someone to help with the technical side to make sure everything is clean. Vibe-coded sites are perfect for "let's see if anyone wants this." and going to even $10-20k per month, but AIs tend to make mistakes, so once your site makes significant revenue, hire an expert to take a look at it, make sure there are no security loopholes, etc. But for the learning phase and getting something off the ground, this is the unlock. New coaching program? Ship a page. New agency service? Ship a page. New version of your existing offer? Ship a page. New framing of the same offer for an ad campagin? Ship a page. Send it to your audience. See what they say. See if they buy. Iterate. Then commit to building the real thing once you have signal. That's how I think entrepreneurs should be building in 2026. |
Dave's AI emails
Sign up if you are overwhelmed with all these AI tools out there, and want a clear path as a non-technical business owner.
Hey Reader, If you're still collecting prompts, you're living in 2024. Most people do this when they get serious about AI: They realize that in order to save time, they should be saving their best prompts somewhere. In a word document, in Notion, in a folder, etc. And the idea is not bad, but there's a better way in 2026. You don't hire someone by retyping or pasting their job description into every conversation. You hire them once, train them, and from then on they just know and improve from...
Hey Reader, As an entrepreneur, you either: Delegate a task Delete a task, or Do it yourself If you want to delegate it, you need to hire someone or something. You can hire: Human(s) AI(s) System(s) In my previous email, I've talked about how the length of tasks an AI can handle is rapidly increasing. But does that allow us to actually hire them and delegate full workflows? Well, the answer is yes and no. No, because when you hire a human to do something, you not only delegate the task...
Hey Reader, I just listened to Tesla's 2026 Q1 Earnings call this morning, where Elon and others talked about Tesla's self-driving capabilities, where things are at, when are we going to have unsupervised FSD (Full self-driving), etc. It made me think about the parallels on how we delegate operations and decisions to AI in our businesses, and I'd like to tell you a bit about where things are with AI, and what the future holds. I know a lot of entrepreneurs reading this are a bit shocked by...