Hey Reader, If you're familiar with the Lean Startup, you know that Learning is the most important thing in business. Among other things, you need to Learn whether there is demand for your offer. You don't really know what your audience wants until you put it in front of them. And the gap between "I have an idea for a new program" and "I have a thing my audience can actually buy" is where ideas go to die. That's where you can procrastinate, doubt yourself or overthink. (I know because I do.)...
4 days ago • 2 min read
Hey Reader, If you're still collecting prompts, you're living in 2024. Most people do this when they get serious about AI: They realize that in order to save time, they should be saving their best prompts somewhere. In a word document, in Notion, in a folder, etc. And the idea is not bad, but there's a better way in 2026. You don't hire someone by retyping or pasting their job description into every conversation. You hire them once, train them, and from then on they just know and improve from...
9 days ago • 2 min read
Hey Reader, As an entrepreneur, you either: Delegate a task Delete a task, or Do it yourself If you want to delegate it, you need to hire someone or something. You can hire: Human(s) AI(s) System(s) In my previous email, I've talked about how the length of tasks an AI can handle is rapidly increasing. But does that allow us to actually hire them and delegate full workflows? Well, the answer is yes and no. No, because when you hire a human to do something, you not only delegate the task...
19 days ago • 5 min read
Hey Reader, I've been using Claude Skills for almost half a year now, and I'm happy to say that they have fundamentally changed how I work with AI, and I think they are here to stay no matter what kind of new AI model comes out. They are: Portable Customizable Easy to share I just hopped off a conversation with one of our members, Paul. He has a real estate business in the UK, and he is not technical at all. He's been struggling setting up my Make.com template for content repurposing, and...
27 days ago • 5 min read
Hey Reader, Anthropic has just announced Project Glasswing. In a nutshell, they are collaborating with major software companies like Apple, Amazon Web Services, Broadcom, Crowdstrike, Microsoft, NVIDIA, the Linux Foundation, etc. because they made a new Claude model called "Mythos" which "has already found thousands of high-severity vulnerabilities, including some in every major operating system and web browser." I don't want to scare you, so I'll start with what you should do to be safe:...
about 1 month ago • 4 min read
Hey Reader, Yesterday, I built a new website from almost scratch. Design, layout, copy, deployment. All in one day while also doing other things. No developer. No agency. No Webflow template. Just me and my Claude Code. I started off by having a wireframe I built last week in an hour, that was just about nailing the offer, the positioning and the copy. Here’s how that looked (it already used my brand font and colors): So, I opened Claude Code last morning and told it to: Read the wireframe’s...
about 2 months ago • 5 min read
Hey Reader, When I first found ChatGPT, I used it for things I was bad at. There was a 16 year old browser-based RPG that I was playing again, but some of the old extensions another player made didn't run in my browser. I didn't know how to program in that language, so I just copy-pasted the code and the error message I was getting to ChatGPT. This was GPT-3.5 in 2022 December. After days of copy-paste back and forth, I managed to get one extension going! Then I paused using it, because I...
4 months ago • 4 min read
Hey Reader, Entrepreneurs don't need more AI trainings and courses. You need help implementing AI into their business the right way. You are busy. You don't have the time to learn everything, and then figure out how to implement it. You want to take quick action and get AI running in your business right now. But you are not technical, so you can't integrate it. You are still stuck at prompting ChatGPT back and forth (with mixed or good results), and using all kinds of AI tools with fancy...
4 months ago • 2 min read
Hey Reader, Are you ready to finally take AI seriously in 2026? Not like a New Year's Resolution that lasts for 3 days, maybe a week, but actually creating real change in your life? James Clear has this amazing quote: "You don't rise to the level of your goals, you fall to the level of your systems." - Atomic Habits So I'd like to invite you to a community of small business owners who are actually building systems in their businesses and have AI do some of the work for them. If you are a...
5 months ago • 3 min read